Rodney Gedda's piece of the Web

August 31, 2014
by Rodney Gedda

New named writer report

Catapult your content with a named writer

Catapult your content with a named writer

Hot on the heels of my content marketing report I have written another on using a named writer for content.

The report, Catapult your content with a named writer, is aimed at organisations that have some content focus, be they media outfits or content marketing efforts.

A “named writer” is a writer that brings a personal brand along with their content. My guide covers the reasons for using a named writer, what approach to take when engaging a named writer and what to expect as a result.

Download the report


July 30, 2014
by Rodney Gedda

F-Droid open source app store on BlackBerry 10

I’ve been an Android user for many years, but only recently dabbled with a few alternative app stores to Google Play.

F-Droid: An open source app store

F-Droid: An open source app store

I now have Amazon’s app store and the F-Droid open source app store running on my Android device.

Even more recently I acquired a BlackBerry Z30 device running BlackBerry 10 OS. After hearing Amazon’s app store will be shipping by default with the next version of BlackBerry 10, v10.3, I decided to fire it up now to see what happens. I also did some searching to see if was possible to run the F-Droid app store on BB10 and there’s not much of a word of that combination on the Internet. Voila! It was as easy as pointing the browser to both those stores’ Web sites, downloading the app store .apk package and touching to install them.

I now have both the F-Droid and Amazon app stores running on both Android and BlackBerry 10 (10.2.1).


That said, while the two app stores work fine and download apps on the BlackBerry device fine, it’s a big Your App Mileage May Vary as to how many of the apps actually run on the QNX-based OS. In my (limited) experience it’s about 50-50. As in 50% work fine and the other 50% start and then crash immediately.

I hope the main ones I use, like the Sparse RSS reader, work across both devices so I have a reasonably standards-based approach to personal mobility, and can avoid being at the helm of one walled garden.

June 30, 2014
by Rodney Gedda

Free content marketing report

Content Marketing Report cover

An Introduction to Content Marketing

I have written a report on the phenomenon that is content marketing and made it available under a Creative Commons licence. The report (in PDF) is available for free download from my blog here: An Introduction to Content Marketing.


The report is free for both commercial and non-commercial use, but cannot be sold or included as part of a derivative work. Why not charge for it? Well, I want the report to be used by as many people as possible regardless of any commercial imperative. Organisations like:

  • Not-for-profits
  • Open source projects
  • Start-ups
  • Charity groups
  • Educational institutions

Can all benefit from content marketing and should not be have any less of an opportunity to publish their stories than an organisation with a billion dollar marketing budget.

One of the benefits of good content is it democratises the reach of the brand: content produced by a start-up can be just as interesting as content produced by a multinational.

Content marketing has a definite ‘flavour of the month’ feel about it, but in my experience it’s nothing new and I have been producing it since my cadet journalist days. There is a definite land grab out there and a surprising number of businesses have popped up with ‘content’ in their name, however, I can only see the relevance of content marketing increasing for a few reasons:

  • People are tired of hearing the same old marketing messages and brand messaging needs to become more creative and informative to remain relevant.
  • Independent content production by non-media organisations has been around for a long time – it just wasn’t known as “content marketing”.

I will attempt to keep it updated at least quarterly. In fact, just looking at with fresh eyes, it could do with a design makeover so maybe that’s where I’ll next direct my attention.

May 29, 2014
by Rodney Gedda

The Business interview

Appearing on the ABC's The Business program in May 2014.

Appearing on the ABC’s The Business program in May 2014.

I appeared on ABC’s The Business program last night talking about a possible Google acquisition of for around $1 billion. The episode is hosted on iView here but don’t count on that link being useful in the future.

This was actually the second time I’ve been on The Business. I was interviewed about BlackBerry in January last year.

I must say after years of holding the pen/recorder/microphone it still feels strange being on the other side of the interview equation. Since becoming an analyst I’ve been featured in print, online, radio and TV, but shouldn’t I be asking you questions?

Time to dig out that old guide to media relations I wrote and put it to use.

March 30, 2014
by Rodney Gedda
1 Comment

A memorable March

This month was very extraordinary as I celebrated the birth of my first child, a baby boy.

They say child birth is a life-changing experience and they are not wrong. It’s one of those things that you only understand the gravity of once you’ve experienced it for yourself.

With a new baby you immediately realise how insignificant everything else in life is.

There are quite a few sleepless nights, but, hey, sleep is overrated, right?


When life is getting you down, just put your fingers in your ears.

January 30, 2014
by Rodney Gedda

New smartphone options for local telcos

These days you can buy a smartphone from almost anywhere, from a mobile carrier to a grocery store. This month we put out an announcement on how this trend might impact telcos. Now, the telcos may turn around and say “that’s good, we don’t want to be smartphone retailers anyway” as their core business is mobile services, not handset sales. The problem is they risk loosing their advantage of being a trusted advisor for valued-added mobile services as well, particularly in the business space.

The smartphone market has rapidly solidified around the two big incumbent platforms, Apple’s iOS and Google’s Android. BlackBerry and Microsoft are holding their own, but the new range of smartphone operating systems:

  • FirefoxOS
  • Ubuntu
  • SailfishOS
  • Tizen

may also help carrier differentiation, in addition to consumer choice. There are already handsets available running each of those and 2014 is looking like a big device launch year for Ubuntu and Tizen.

Telstra has already signaled its intention to evaluate FirefoxOS as an alternative smartphone platform. It will be interesting to see if all three mobile carriers come through with a alternatives to the incumbents. The reward could mean more than just handset sales if they provide a path to more value-added services.

December 31, 2013
by Rodney Gedda

2013 is over, best wishes for 2014

With 2013 behind us all the best for 2014. I hope 2014 is a good one for you.

I’ve seen so many 2013 year in review articles over the past week, the journos are really link baiting, big time.

It’s difficult to pick a highlight of 2013, but may as well take a stab at it:

In 2013 the church labeled capitalism an hierarchical, inequitable, exploitative, unjust, immoral and evil organisation… Takes one to know one.

You heard it here first ladies and gentlemen, now go and spread it via any social channel you can get your hands on.

Happy New Year!

November 30, 2013
by Rodney Gedda

What to do when the NBN comes to town: Connection day

nbn_fibre_splitWith the CPE boxes installed and the fibre tail dug into your house, the third, and final, NBN contractor appointment brings the two ends together.

The fibre tail is connected to the internal cable at the external ONT unit. The technician will then “make a phone call” to test the connection and do a fibre signal quality test.

When the work is done (about 15-30 minutes) the internal ONT will display a green light for the active fibre connection.

With all the physical networking complete, it’s then just a matter of getting the authentication details from your RSP and connecting to your newly provisioned fibre service. I did hear conflicting reports that this can take from one to 48 hours so your mileage may vary. In my case I contacted my RSP and within a couple of ours I had my authentication details.

Actually conneting to an NBN service is much the same as DSL. Simply plug in your wireless router with the Ethernet WAN port to a UNIV-D port on the ONT, put in your auth details and connect with PPPoE. Your IPv4 and DNS settings will be obtained by the router.

On a side note, the default login and password for my new wireless router was “admin/admin” so little wonder I went ahead and changed it.

Preliminary testing

What do you do when you’ve got NBN connected? Notice the speed difference of course!

As part of this whole experiment I opted for an entry level NBN plan of 12Mbps down and 1Mbps up (12Mbps/1Mbps). The DSL service I have is the theoretical maximum of 24Mbps/buggerallMbps and I’m not that far from my exchange (about 1Km as the crow flies).


12Mbps/1Mbps NBN FTTP speed test





24Mbps ADSL speed test




A simple real world test immediately proved that the SLOWEST NBN plan is FASTER than the FASTEST ADSL plan available on the market. Of course, YMMV, but I believe I am not alone by any stretch of the imagination and thousands of people will experience the same outcome when moving from DSL to FTTP – let alone the high-speed fibre plans. This is the “real world” speed problem that FTTP overcomes. All FTTN will do is waste a lot of money reducing this problem and not solve it.

Next, I’ll do some testing of VoIP over the NBN.

What to do when the NBN comes to town blog series: