Karen’s media relations blog

While searching for some more PR blogs (individuals, not companies), I came across Karen Sams’ media relations blog – www.mediarelationsblog.com.

According to Karen’s profile she is a public relations manager in the technology industry based in Plymouth, Minnesota, USA. Not much by way of company details though.

Reading through Karen’s blog is a real insight into how PR practitioners work with the media to execute marketing campaigns. Such as this little gem…

Knowing the media you target and, specifically, the audience of that media, is critical to being successful in Public Relations.

Sounds so simple but you’d be surprised at the number of completely left-field pitches I’m forced to dodge all the time. Aussie IT PR people please read away!

Keep up the good work Karen.

Rodney

About the author

IANAE! (I am not an epidemiologist)

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