An Introduction to Content Marketing

Content Marketing Report cover
An Introduction to Content Marketing
For Marketing, Media and Communications Professionals

With all the recent talk about content marketing I thought I’d write a free report on my experience producing content as a journalist, marketing editor and market analyst. Content marketing has a definite buzz about it right now, but in my experience it is something that has been around for quite some time, but not known specifically as “content marketing”.

I have written an introductory report on the topic and am making it available for free download and use (see licence terms below).

Download the report


Other reports

Catapult your Content With a Named Writer

Table of contents

  • About this report
  • Report licence
  • Content marketing at a glance
  • Content marketing definition
  • The content in content marketing
  • What content marketing is not
  • Who produces content marketing?
  • Content feeds into other forms of marketing
  • No one “owns” content marketing
  • Content marketing benefits
  • How objective content is used
  • Content marketing and media relations
  • Traditional media under pressure
  • Content marketing feeds the media
  • I already do PR, am I the media?
  • Content marketing for PR firms
  • Content marketing and lead generation
  • Lead generation a tangible content marketing outcome
  • Reach and “pull” of content is key
  • Content marketing strategy planning
  • Develop a content marketing plan
  • Good content is not always about you
  • Example content marketing strategy
  • Content marketing samples
  • About the author

Report licence

The report is licenced under the Creative Commons Attribution-NoDerivatives 4.0 licence. Basically, the report is freely distributable and can be used for both commercial and non-commercial use, but it cannot be sold, republished without full attribution, or included as part of a derivative work. If you are interested in using this report for reasons other than stipulated by this licence, please contact me for permission.

Leave a Reply

Your email address will not be published. Required fields are marked *