{"id":838,"date":"2014-06-15T10:38:45","date_gmt":"2014-06-15T00:38:45","guid":{"rendered":"https:\/\/www.gedda.info\/?page_id=838"},"modified":"2014-08-02T16:48:23","modified_gmt":"2014-08-02T06:48:23","slug":"an-introduction-to-content-marketing","status":"publish","type":"page","link":"https:\/\/www.gedda.info\/?page_id=838","title":{"rendered":"An Introduction to Content Marketing"},"content":{"rendered":"
\"Content
An Introduction to Content Marketing<\/figcaption><\/figure>\n
For Marketing, Media and Communications Professionals<\/address>\n

With all the recent talk about content marketing I thought I’d write a free report on my experience producing content as a journalist, marketing editor and market analyst. Content marketing has a definite buzz about it right now, but in my experience it is something that has been around for quite some time, but not known specifically as “content marketing”.<\/p>\n

I have written an introductory report on the topic and am making it available for free download and use (see licence terms below).<\/p>\n

Download the report<\/h4>\n

Download<\/a><\/code><\/p>\n

Other reports<\/h4>\n

Catapult your Content With a Named Writer<\/a><\/p>\n

Table of contents<\/h4>\n
    \n
  • About this report<\/li>\n
  • Report licence<\/li>\n
  • Content marketing at a glance<\/li>\n
  • Content marketing definition<\/li>\n
  • The content in content marketing<\/li>\n
  • What content marketing is not<\/li>\n
  • Who produces content marketing?<\/li>\n
  • Content feeds into other forms of marketing<\/li>\n
  • No one \u201cowns\u201d content marketing<\/li>\n
  • Content marketing benefits<\/li>\n
  • How objective content is used<\/li>\n
  • Content marketing and media relations<\/li>\n
  • Traditional media under pressure<\/li>\n
  • Content marketing feeds the media<\/li>\n
  • I already do PR, am I the media?<\/li>\n
  • Content marketing for PR firms<\/li>\n
  • Content marketing and lead generation<\/li>\n
  • Lead generation a tangible content marketing outcome<\/li>\n
  • Reach and \u201cpull\u201d of content is key<\/li>\n
  • Content marketing strategy planning<\/li>\n
  • Develop a content marketing plan<\/li>\n
  • Good content is not always about you<\/li>\n
  • Example content marketing strategy<\/li>\n
  • Content marketing samples<\/li>\n
  • About the author<\/li>\n<\/ul>\n

    Report licence<\/h4>\n

    The report is licenced under the Creative Commons Attribution-NoDerivatives 4.0 licence. Basically, the report is freely distributable and can be used for both commercial and non-commercial use, but it cannot be sold, republished without full attribution, or included as part of a derivative work. If you are interested in using this report for reasons other than stipulated by this licence, please contact me for permission.<\/p>\n","protected":false},"excerpt":{"rendered":"

    For Marketing, Media and Communications Professionals With all the recent talk about content marketing I thought I’d write a free report on my experience…<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":834,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-838","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=838"}],"version-history":[{"count":15,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages\/838\/revisions"}],"predecessor-version":[{"id":913,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages\/838\/revisions\/913"}],"up":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages\/834"}],"wp:attachment":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}