{"id":894,"date":"2014-08-02T16:00:19","date_gmt":"2014-08-02T06:00:19","guid":{"rendered":"https:\/\/www.gedda.info\/?page_id=894"},"modified":"2014-08-02T16:51:05","modified_gmt":"2014-08-02T06:51:05","slug":"catapult-your-content-with-a-named-writer","status":"publish","type":"page","link":"https:\/\/www.gedda.info\/?page_id=894","title":{"rendered":"Catapult your Content With a Named Writer"},"content":{"rendered":"
\"Catapult
Catapult your content with a named writer<\/figcaption><\/figure>\n

Like Rodney Gedda<\/em><\/p>\n

In keeping with the theme of my general report on content marketing I have written another free report on using a named writer for content.<\/p>\n

The report, Catapult your content with a named writer<\/em>, is aimed at organisations that have some content focus, be they media outfits or content marketing efforts.<\/p>\n

A \u201cnamed writer\u201d is a writer that brings a personal brand along with their content. My guide covers the reasons for using a named writer, what approach to take when engaging a named writer and what to expect as a result.<\/p>\n

Named writers can add another dimension to a stale content program and give credibility to marketing material without being overly commercial or a champion of the business interest.<\/p>\n

Download the report<\/h4>\n

Download<\/a><\/span><\/p>\n

Other reports<\/h4>\n

An Introduction to Content Marketing<\/a><\/p>\n

Table of contents<\/h4>\n
    \n
  • About this report<\/li>\n
  • Report licence<\/li>\n
  • What is content marketing?<\/li>\n
  • Content, journalists and writers<\/li>\n
  • What is a named writer?<\/li>\n
  • Why use a named writer?<\/li>\n
  • Named writing \u2260 celebrity endorsement<\/li>\n
  • How to engage a named writer<\/li>\n
  • The art of storytelling<\/li>\n
  • Interesting internal comms too<\/li>\n
  • Series are stronger<\/li>\n
  • Fire up a foreword<\/li>\n
  • Quintessential quotes<\/li>\n
  • Byline beware for branded content<\/li>\n
  • From byline to bio<\/li>\n
  • Named writing gone wrong<\/li>\n
  • \u2018Futurists\u2019 and other charlatans<\/li>\n
  • About the author<\/li>\n<\/ul>\n

    Report licence<\/h2>\n

    The report is released under the Creative Commons Attribution-NoDerivatives 4.0 licence, making it freely distributable and it can be used for both commercial and non-commercial use, but it cannot be sold, republished without full attribution, or included as part of a derivative work.\u00a0If you are interested in using this report for reasons other than stipulated by this licence, please contact me for permission.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Like Rodney Gedda In keeping with the theme of my general report on content marketing I have written another free report on using a…<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":834,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-894","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages\/894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=894"}],"version-history":[{"count":17,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages\/894\/revisions"}],"predecessor-version":[{"id":915,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages\/894\/revisions\/915"}],"up":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/pages\/834"}],"wp:attachment":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}