{"id":1097,"date":"2017-05-29T14:54:25","date_gmt":"2017-05-29T03:54:25","guid":{"rendered":"https:\/\/www.gedda.info\/?p=1097"},"modified":"2017-05-29T14:54:25","modified_gmt":"2017-05-29T03:54:25","slug":"soup-sale-when-is-a-no-brainer-a-no-brainer","status":"publish","type":"post","link":"https:\/\/www.gedda.info\/?p=1097","title":{"rendered":"Soup sale: When is a no-brainer a no-brainer?"},"content":{"rendered":"
\"No-brainer
No-brainer soup deal<\/figcaption><\/figure>\n

I came across this interesting soup sale in a CBD cafe. A small soup costs $7 and a large – which looks at least double the size – will set you back $8.<\/p>\n

If you like soup, or want to share a cup or two with your coworkers, then it’s a no-brainer. For only $1 more you get a lot more soup so why bother to buy a “small”? A real no-brainer, or is it?<\/p>\n

By having one size so close in price to another you’ve essentially made the smaller size a lot less value. Without actually seeing the sales figures – the cafe owner might have settled on this pricing structure as a result of extensive historical data analysis – I can’t say whether this is an effective tactic or not.<\/p>\n

Sure it’s a no-brainer if you like soup, but if you only wanted to spend, say, $5 on a smaller serve then parting with $7 for what seems like half the value might also put a lot of people off buying any soup at all.<\/p>\n

A sales dilemma indeed.<\/p>\n

There’s another cafe in the CBD which sells soup for $6 ($7 if you want a slice of bread with it) in a large coffee cup-sized container. I actually prefer this to a bowl as it’s more portable and I know it’s a moderate portion size.<\/p>\n

When selling food, portability also plays a part in the no-brainer equation.<\/p>\n","protected":false},"excerpt":{"rendered":"

I came across this interesting soup sale in a CBD cafe. A small soup costs $7 and a large – which looks at least…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,10,22,1],"tags":[75,204],"class_list":["post-1097","post","type-post","status-publish","format-standard","hentry","category-customer-service","category-daytoday","category-marketing","category-uncategorized","tag-marketing-2","tag-sales"],"_links":{"self":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/1097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1097"}],"version-history":[{"count":3,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/1097\/revisions"}],"predecessor-version":[{"id":1101,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/1097\/revisions\/1101"}],"wp:attachment":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}