I spoke with a PR friend of mine today and he mentioned he had been reading my blog and agreed with “most” of what I have written about regarding media relations. So I immediately reminded him that gedda.info is an open forum and I welcome his contribution. He seemed interested in contributing so hopefully I’ll have something to post soon.<\/p>\n
Well ah ha! A few hours later I get a request from a colleague to post up a message. Here it goes…<\/p>\n
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\nCan you do a bit on your blog about… <\/i><\/p>\n
The dishonesty of PR companies offering an ‘opportunity’ for their client to be interviewed so they get the vendor’s name in print. That is spinning the spin – how thick do they think we are?<\/p>\n
The time-wasting practice of throwing newbies at PR companies into cold-calling editorial staff to update lists. Worse still, not even equipping the newbies with the names of editorial people to contact.<\/p>\n
I will think of more, but that’s today’s bleat.
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Interesting points there. Firstly, an interview with a vendor is not an opportunity, it’s a chore. Does your client have any customers to speak of? That’s a better place to start.<\/p>\n