{"id":62,"date":"2005-11-17T20:48:58","date_gmt":"2005-11-17T10:48:58","guid":{"rendered":"https:\/\/www.gedda.info\/?p=62"},"modified":"2005-11-17T20:48:58","modified_gmt":"2005-11-17T10:48:58","slug":"amd-linux-and-digital-lifestyle","status":"publish","type":"post","link":"https:\/\/www.gedda.info\/?p=62","title":{"rendered":"AMD, Linux and digital lifestyle"},"content":{"rendered":"<p>What do you get when you combine AMD processors, Linux, and a whole lot of creativity? Computer-generated movies, of course!<\/p>\n<p><a href=\"http:\/\/www.dreamworks.com\">Dreamworks<\/a> is taking part in a global marketing campaign with AMD to show off the technology behind its blockbuster animation movies like Shrek and Madagascar. Apparently Dreamworks has migrated its infrastructure to AMD&#8217;s Opteron architecture used for creating and rendering digital animation. The interesting thing about Dreamworks is that the company is a Linux shop on the server and desktop. It developed a proprietary application for digital effects on Linux.<\/p>\n<p>Last week a few journos were invited to <a href=\"http:\/\/www.zoo.nsw.gov.au\/\">Taronga Zoo<\/a> for a sneak peak into how Dreamworks&#8217; movies are made. Dreamworks is using Red Hat Linux with the <a href=\"http:\/\/www.gnome.org\">Gnome<\/a> desktop to create the characters we all see in the movies. Its preferred technology partner is HP so good thing HP started offering AMD-based systems, eh!<\/p>\n<p>Well, what have we here. It&#8217;s the team at <a href=\"http:\/\/www.howorth.com.au\">Howorth Communications<\/a> (AMD&#8217;s PR agency) digital lifestyle group (DLG).<\/p>\n<p><img src='https:\/\/www.gedda.info\/wp-content\/howorth_dlg_team.jpg' alt='howorth dlg' \/><\/p>\n<p>From LtoR we have the lovely Julie, David, Leila and Kate. The DLG is now doing more integrated marketing services and is therefore appreciating the fact that PR isn&#8217;t the be-all-and-end-all so well done guys. That photo is a shocker though, perhaps you could send in something better?<\/p>\n<p>I asked if Dreamworks was planning to open an office in Sydney. The answer was along the lines of &#8220;that&#8217;s in the hands of the gods&#8221;.<\/p>\n<p>Rodney<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you get when you combine AMD processors, Linux, and a whole lot of creativity? Computer-generated movies, of course! Dreamworks is taking part&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,22,23,32],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-linux","category-marketing","category-media-relations-every-pr-should-read-this","category-tech-industry"],"_links":{"self":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62"}],"version-history":[{"count":0,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/62\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}