{"id":862,"date":"2014-06-30T07:42:54","date_gmt":"2014-06-29T21:42:54","guid":{"rendered":"https:\/\/www.gedda.info\/?p=862"},"modified":"2014-07-05T10:51:01","modified_gmt":"2014-07-05T00:51:01","slug":"free-content-marketing-report","status":"publish","type":"post","link":"https:\/\/www.gedda.info\/?p=862","title":{"rendered":"Free content marketing report"},"content":{"rendered":"<figure id=\"attachment_853\" aria-describedby=\"caption-attachment-853\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.gedda.info\/?page_id=838\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-853 size-thumbnail\" src=\"https:\/\/www.gedda.info\/wp-content\/uploads\/2014\/06\/Content_Marketing_Report_Cover-150x150.jpg\" alt=\"Content Marketing Report cover\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-853\" class=\"wp-caption-text\">An Introduction to Content Marketing<\/figcaption><\/figure>\n<p>I have written a report on the phenomenon that is content marketing and made it available under a Creative Commons licence. The report (in PDF) is available for free download from my blog here: <em><a title=\"An Introduction to Content Marketing\" href=\"https:\/\/www.gedda.info\/?page_id=838\">An Introduction to Content Marketing<\/a><\/em>.<\/p>\n<p><code><a href=\"https:\/\/www.gedda.info\/?ddownload=868\" title=\"Download\" rel=\"nofollow\" class=\"ddownload-button button-blue id-868 ext-pdf\">Download<\/a><\/code><\/p>\n<p>The report is free for both commercial and non-commercial use, but cannot be sold or included as part of a derivative work. Why not charge for it? Well, I want the report to be used by as many people as possible regardless of any commercial imperative. Organisations like:<\/p>\n<ul>\n<li>Not-for-profits<\/li>\n<li>Open source projects<\/li>\n<li>Start-ups<\/li>\n<li>Charity groups<\/li>\n<li>Educational institutions<\/li>\n<\/ul>\n<p>Can all benefit from content marketing and should not be have any less of an opportunity to publish their stories than an organisation with a billion dollar marketing budget.<\/p>\n<p>One of the benefits of good content is it democratises the reach of the brand: content produced by a start-up can be just as interesting as content produced by a multinational.<\/p>\n<p>Content marketing has a definite \u2018flavour of the month\u2019 feel about it, but in my experience it\u2019s nothing new and I have been producing it since my cadet journalist days. There is a definite land grab out there and a surprising number of businesses have popped up with \u2018content\u2019 in their name, however, I can only see the relevance of content marketing increasing for a few reasons:<\/p>\n<ul>\n<li>People are tired of hearing the same old marketing messages and brand messaging needs to become more creative and informative to remain relevant.<\/li>\n<li>Independent content production by non-media organisations has been around for a long time \u2013 it just wasn\u2019t known as \u201ccontent marketing\u201d.<\/li>\n<\/ul>\n<p>I will attempt to keep it updated at least quarterly. In fact, just looking at with fresh eyes, it could do with a design makeover so maybe that\u2019s where I\u2019ll next direct my attention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have written a report on the phenomenon that is content marketing and made it available under a Creative Commons licence. The report (in&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,18,22,23,34],"tags":[150,117,118,108,75,119,116],"class_list":["post-862","post","type-post","status-publish","format-standard","hentry","category-business","category-journalism","category-marketing","category-media-relations-every-pr-should-read-this","category-the-media","tag-content-marketing","tag-content-marketing-report","tag-creative-commons","tag-journalism-2","tag-marketing-2","tag-media-relations","tag-reports"],"_links":{"self":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=862"}],"version-history":[{"count":6,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":884,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/862\/revisions\/884"}],"wp:attachment":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}