{"id":921,"date":"2014-08-31T21:17:28","date_gmt":"2014-08-31T11:17:28","guid":{"rendered":"https:\/\/www.gedda.info\/?p=921"},"modified":"2014-08-31T21:57:10","modified_gmt":"2014-08-31T11:57:10","slug":"new-named-writer-report","status":"publish","type":"post","link":"https:\/\/www.gedda.info\/?p=921","title":{"rendered":"New named writer report"},"content":{"rendered":"<figure id=\"attachment_897\" aria-describedby=\"caption-attachment-897\" style=\"width: 150px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-897\" src=\"https:\/\/www.gedda.info\/wp-content\/uploads\/2014\/08\/named_writer_report_screengrab-150x150.jpg\" alt=\"Catapult your content with a named writer\" width=\"150\" height=\"150\" \/><figcaption id=\"caption-attachment-897\" class=\"wp-caption-text\">Catapult your content with a named writer<\/figcaption><\/figure>\n<p>Hot on the heels of my <a title=\"An Introduction to Content Marketing\" href=\"https:\/\/www.gedda.info\/?page_id=838\" target=\"_blank\">content marketing report<\/a> I have written another on using a named writer for content.<\/p>\n<p>The report, <a title=\"Catapult your Content With a Named Writer\" href=\"https:\/\/www.gedda.info\/?page_id=894\"><em>Catapult your content with a named writer<\/em><\/a>, is aimed at organisations that have some content focus, be they media outfits or content marketing efforts.<\/p>\n<p>A \u201cnamed writer\u201d is a writer that brings a personal brand along with their content. My guide covers the reasons for using a named writer, what approach to take when engaging a named writer and what to expect as a result.<\/p>\n<h4>Download the report<\/h4>\n<p><span style=\"color: #444444;\"><a href=\"https:\/\/www.gedda.info\/?ddownload=904\" title=\"Download\" rel=\"nofollow\" class=\"ddownload-button button-blue id-904 ext-pdf\">Download<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hot on the heels of my content marketing report I have written another on using a named writer for content. The report, Catapult your&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,22,23],"tags":[150,108,151,116],"class_list":["post-921","post","type-post","status-publish","format-standard","hentry","category-journalism","category-marketing","category-media-relations-every-pr-should-read-this","tag-content-marketing","tag-journalism-2","tag-named-writer","tag-reports"],"_links":{"self":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=921"}],"version-history":[{"count":3,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/921\/revisions"}],"predecessor-version":[{"id":924,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/921\/revisions\/924"}],"wp:attachment":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}