{"id":940,"date":"2014-11-30T10:02:05","date_gmt":"2014-11-29T23:02:05","guid":{"rendered":"https:\/\/www.gedda.info\/?p=940"},"modified":"2014-11-30T10:04:01","modified_gmt":"2014-11-29T23:04:01","slug":"choosing-an-independent-pr-firm","status":"publish","type":"post","link":"https:\/\/www.gedda.info\/?p=940","title":{"rendered":"Choosing an independent PR firm"},"content":{"rendered":"<p>Over the years I&#8217;ve had many people ask me for advice on choosing a PR and media relations firm. There&#8217;s no one-size-fits-all answer to that question of course, but if you&#8217;re new to media marketing then a good place to start is with an independent PR firm.<\/p>\n<p>Independent firms are &#8220;independent&#8221; in the sense they are not part of a multinational enterprise and are owner-operated, sometimes with a handful of support staff.<\/p>\n<p>Here&#8217;s a quick list (in no particular order) of independent PR firms with a focus on IT &amp; business:<\/p>\n<ul>\n<li>Explore Communications (<a title=\"Explore Communications\" href=\"http:\/\/explorecomms.com.au\/\" target=\"_blank\">explorecomms.com.au<\/a>)<\/li>\n<li>Bass PR (<a title=\"Bass PR\" href=\"http:\/\/basspr.com.au\/\" target=\"_blank\">basspr.com.au<\/a>)<\/li>\n<li>Bench PR (<a title=\"Bench PR\" href=\"http:\/\/benchpr.com.au\/\" target=\"_blank\">benchpr.com.au<\/a>)<\/li>\n<li>Einsteinz Communications (<a title=\"Einsteinz Communications\" href=\"http:\/\/www.einsteinz.com.au\/\" target=\"_blank\">einsteinz.com.au<\/a>)<\/li>\n<li>Espresso Communications (<a title=\"Espresso Comms\" href=\"http:\/\/www.espressocomms.com.au\/\" target=\"_blank\">espressocomms.com.au<\/a>)<\/li>\n<li>Boyd PR (<a title=\"Boyd PR :: Twitter\" href=\"https:\/\/twitter.com\/boydpr\" target=\"_blank\">@boydpr<\/a>)<\/li>\n<li>Dash PR (<a title=\"Dash PR\" href=\"http:\/\/dashpr.com.au\/\" target=\"_blank\">dashpr.com.au<\/a>)<\/li>\n<\/ul>\n<p>Good luck finding the one that suits your requirements. If you&#8217;re an independent and not on this list feel free to add yourself in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years I&#8217;ve had many people ask me for advice on choosing a PR and media relations firm. There&#8217;s no one-size-fits-all answer to&#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,23],"tags":[75,136,119,113],"class_list":["post-940","post","type-post","status-publish","format-standard","hentry","category-marketing","category-media-relations-every-pr-should-read-this","tag-marketing-2","tag-media-marketing","tag-media-relations","tag-pr"],"_links":{"self":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=940"}],"version-history":[{"count":3,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/940\/revisions"}],"predecessor-version":[{"id":943,"href":"https:\/\/www.gedda.info\/index.php?rest_route=\/wp\/v2\/posts\/940\/revisions\/943"}],"wp:attachment":[{"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gedda.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}