Like Rodney Gedda
In keeping with the theme of my general report on content marketing I have written another free report on using a named writer for content.
The report, Catapult your content with a named writer, is aimed at organisations that have some content focus, be they media outfits or content marketing efforts.
A “named writer” is a writer that brings a personal brand along with their content. My guide covers the reasons for using a named writer, what approach to take when engaging a named writer and what to expect as a result.
Named writers can add another dimension to a stale content program and give credibility to marketing material without being overly commercial or a champion of the business interest.
Download the report
Table of contents
- About this report
- Report licence
- What is content marketing?
- Content, journalists and writers
- What is a named writer?
- Why use a named writer?
- Named writing ≠ celebrity endorsement
- How to engage a named writer
- The art of storytelling
- Interesting internal comms too
- Series are stronger
- Fire up a foreword
- Quintessential quotes
- Byline beware for branded content
- From byline to bio
- Named writing gone wrong
- ‘Futurists’ and other charlatans
- About the author
The report is released under the Creative Commons Attribution-NoDerivatives 4.0 licence, making it freely distributable and it can be used for both commercial and non-commercial use, but it cannot be sold, republished without full attribution, or included as part of a derivative work. If you are interested in using this report for reasons other than stipulated by this licence, please contact me for permission.