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Catapult your Content With a Named Writer

Catapult your content with a named writer

Catapult your content with a named writer

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In keeping with the theme of my general report on content marketing I have written another free report on using a named writer for content.

The report, Catapult your content with a named writer, is aimed at organisations that have some content focus, be they media outfits or content marketing efforts.

A “named writer” is a writer that brings a personal brand along with their content. My guide covers the reasons for using a named writer, what approach to take when engaging a named writer and what to expect as a result.

Named writers can add another dimension to a stale content program and give credibility to marketing material without being overly commercial or a champion of the business interest.

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Other reports

An Introduction to Content Marketing

Table of contents

  • About this report
  • Report licence
  • What is content marketing?
  • Content, journalists and writers
  • What is a named writer?
  • Why use a named writer?
  • Named writing ≠ celebrity endorsement
  • How to engage a named writer
  • The art of storytelling
  • Interesting internal comms too
  • Series are stronger
  • Fire up a foreword
  • Quintessential quotes
  • Byline beware for branded content
  • From byline to bio
  • Named writing gone wrong
  • ‘Futurists’ and other charlatans
  • About the author

Report licence

The report is released under the Creative Commons Attribution-NoDerivatives 4.0 licence, making it freely distributable and it can be used for both commercial and non-commercial use, but it cannot be sold, republished without full attribution, or included as part of a derivative work. If you are interested in using this report for reasons other than stipulated by this licence, please contact me for permission.

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