I came across this interesting soup sale in a CBD cafe. A small soup costs $7 and a large – which looks at least double the size – will set you back $8. If you like soup, or want to … Continue reading
May 29, 2017
by Rodney Gedda
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Tag Archives: marketing
November 30, 2014
by Rodney Gedda
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Choosing an independent PR firm
Over the years I’ve had many people ask me for advice on choosing a PR and media relations firm. There’s no one-size-fits-all answer to that question of course, but if you’re new to media marketing then a good place to … Continue reading
June 30, 2014
by Rodney Gedda
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Free content marketing report
I have written a report on the phenomenon that is content marketing and made it available under a Creative Commons licence. The report (in PDF) is available for free download from my blog here: An Introduction to Content Marketing. The … Continue reading
February 28, 2014
by Rodney Gedda
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Truth and morals in advertising
As a marketing director would you slap a special on a dead man’s face? This could have been done by accident or design.
July 29, 2013
by Rodney Gedda
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What to do when NBN comes to town: RSP redux
When was the last time you received some internet service provider advertising material in your letterbox? AOL CDs anyone? When the NBN comes to town you can expect to receive promotional letters spruiking the arrival and benefits of fast fibre … Continue reading