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Tag: marketing

May 29, 2017

Soup sale: When is a no-brainer a no-brainer?

I came across this interesting soup sale in a CBD cafe. A small soup costs $7 and a large – which looks at least…

November 30, 2014

Choosing an independent PR firm

Over the years I’ve had many people ask me for advice on choosing a PR and media relations firm. There’s no one-size-fits-all answer to…

June 30, 2014

Free content marketing report

I have written a report on the phenomenon that is content marketing and made it available under a Creative Commons licence. The report (in…

February 28, 2014

Truth and morals in advertising

As a marketing director would you slap a special on a dead man’s face? This could have been done by accident or design.

July 29, 2013

What to do when NBN comes to town: RSP redux

When was the last time you received some internet service provider advertising material in your letterbox? AOL CDs anyone? When the NBN comes to…

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