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Choosing an independent PR firm

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Over the years I’ve had many people ask me for advice on choosing a PR and media relations firm. There’s no one-size-fits-all answer to that question of course, but if you’re new to media marketing then a good place to start is with an independent PR firm.

Independent firms are “independent” in the sense they are not part of a multinational enterprise and are owner-operated, sometimes with a handful of support staff.

Here’s a quick list (in no particular order) of independent PR firms with a focus on IT & business:

Good luck finding the one that suits your requirements. If you’re an independent and not on this list feel free to add yourself in the comments.

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