August 31, 2014
by Rodney Gedda
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Hot on the heels of my content marketing report I have written another on using a named writer for content. The report, Catapult your content with a named writer, is aimed at organisations that have some content focus, be they … Continue reading
June 30, 2014
by Rodney Gedda
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I have written a report on the phenomenon that is content marketing and made it available under a Creative Commons licence. The report (in PDF) is available for free download from my blog here: An Introduction to Content Marketing. The … Continue reading
May 29, 2014
by Rodney Gedda
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I appeared on ABC’s The Business program last night talking about a possible Google acquisition of Twitch.tv for around $1 billion. The episode is hosted on iView here but don’t count on that link being useful in the future. This … Continue reading
October 31, 2011
by Rodney Gedda
1 Comment
Last week former Computerworld editor Andrew Birmingham wrote an opinion about News Limited’s decision to throw a pay wall in front of the online version of The Australian. Read it at CIO online here. Nice piece AB – who incidentally … Continue reading
August 30, 2011
by Rodney Gedda
2 Comments
After more than 11 years as a technology journalist with IDG Communications I began a new role as a senior analyst with Telsyte this month. Telsyte is a local ICT research firm based in Sydney – see Telsyte.com.au. My reason … Continue reading
July 26, 2011
by Rodney Gedda
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This article published on ZDNet.com today is a nice reminder of a story I broke almost a year ago. Today’s news: http://www.zdnet.com/blog/open-source/sun-ceo-explicitly-endorsed-javas-use-in-android-what-do-you-say-now-oracle/9285 My version (August, 2010): http://www.techworld.com.au/article/357531/ghost_sun_schwartz_chides_oracle_google_lawsuit/ The follow-up is quite timely given the ongoing legal saga between Oracle and … Continue reading
October 30, 2010
by Rodney Gedda
2 Comments
I had the pleasure of meeting George Negus this week at a CIO function we hosted in Sydney. I’ve been a fan of George for many years. I remember when I was a school I used to religiously watch Foreign … Continue reading
July 10, 2008
by Rodney Gedda
1 Comment
Australian journalist and writer Phillip Knightley meticulously documents the habits of war reporters for the past sesquicentenary of world conflicts. As the title indicates, The First Casualty From the Crimea to the Falklands: The War Correspondent as Hero, Propagandist and … Continue reading
June 21, 2008
by Rodney Gedda
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Well after a few months of solid project management work, I’m proud to announce IDG’s latest IT news and industry portal – TechWorld. We soft launched it a few weeks ago, but are now ramping up our marketing efforts. It … Continue reading
September 15, 2007
by Rodney Gedda
0 comments
Why do I hate conference calls? I’ll tell you why: 1. I am a journalist. 2. I interview people so I need to be able to hear the interviewee (strange that). 3. Many are phone interviews. 4. If the quality … Continue reading