May 29, 2017 Soup sale: When is a no-brainer a no-brainer? I came across this interesting soup sale in a CBD cafe. A small soup costs $7 and a large – which looks at least…
November 30, 2014 Choosing an independent PR firm Over the years I’ve had many people ask me for advice on choosing a PR and media relations firm. There’s no one-size-fits-all answer to…
August 31, 2014 New named writer report Hot on the heels of my content marketing report I have written another on using a named writer for content. The report, Catapult your…
June 30, 2014 Free content marketing report I have written a report on the phenomenon that is content marketing and made it available under a Creative Commons licence. The report (in…
February 28, 2014 Truth and morals in advertising As a marketing director would you slap a special on a dead man’s face? This could have been done by accident or design.
July 29, 2013 What to do when NBN comes to town: RSP redux When was the last time you received some internet service provider advertising material in your letterbox? AOL CDs anyone? When the NBN comes to…
November 30, 2011 AusPost going all corporate Last week I attended an Optus function where the company’s director of government and corporate affairs, Maha Krishnapillai, was farewelled for his new role…
October 31, 2011 Paying out on pay walls Last week former Computerworld editor Andrew Birmingham wrote an opinion about News Limited’s decision to throw a pay wall in front of the online…
July 8, 2009 Ice Age 3 in 3D We went to see Ice Age 3: Dawn of the Dinosaurs in 3D over the weekend. That’s right, we donned the Dick Smith-ish 3D…
March 19, 2009 Kogan’s Linux-powered netbook: Aus owned or made up? Yesterday I reported on Kogan’s Linux netbook which is set to begin selling to local buyers next month. This isn’t Earth shattering (no pun…
February 15, 2009 LCA ’09 wrap up Congrats to Ben Powell and all the organisers of this year’s LCA in Hobart, you did a fantastic job. The build-up to the conference…
June 21, 2008 TechWorld goes live!!! Well after a few months of solid project management work, I’m proud to announce IDG’s latest IT news and industry portal – TechWorld. We…
January 25, 2008 Off to LCA! Today is my last day in the office before I jet off to yet another Linux.conf.au, this year in Melbourne. Hey, what do you…
October 9, 2007 What airline Wallabies? People who have been watching the 2007 Rugby World Cup would no only too well that two of the tournaments draw card teams –…
August 21, 2007 Going green, for all good CIOs Spent today at the Green CIO conference at the Sydney Convention Centre. I got the impression many CIOs truly are thought leaders on the…
March 11, 2007 Lights-out Mercury & OpenView During last week’s HP Software conference in Brisvegas, the business unit’s marketing chief David Gee, made no secret of the intention to “sunset” the…
March 4, 2007 Off to Brisvegas A bit of a blog to let everyone know I’m jetting off of Brisbane for HP‘s software universe 2007 conference. The first thing I’ll…
September 25, 2006 It’s that time of the year again I crash landed on the Gold Coast this afternoon for Cisco’s annual Networkers gab fest. I can hardly believe it’s been over 12 months…
August 2, 2006 PR can’t help some People How can it be that businesses spend money on professional public relations but can’t even answer a simple customer inquiry? I just so happen…
May 15, 2006 What’s Telstra’s phone number? A funny thing happened to me in Melbourne last week. Immediately after Rob Roe’s presentation I asked him if I could take a photo…